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People Recall Print Better
Print mediums foster a more emotional connection with prospective customers. According to a study, paper-based marketing activates significant parts of the brain more than its digital counterpart. Print media can convey vivid images with tactile stimuli, making it crucial for brand associations and recollection. It allows you to highlight visual attributes such as font, colors, texture, and images.
Boosts Demographic Targeting
Do you have a specific customer base that you want to target? One of the most effective ways to reach out to your target audience is through print ads. You can do this by placing print ads in publications often bought by the demographics you’re targeting. Or, you can also do so by strategically placing poster advertisements in places they frequent.
Print Builds Trust
Many consumers are wary and skeptical of fake advertisements and misleading marketing campaigns online. Because of this questionable reputation, many people lean towards print advertisements as a more trustworthy marketing information source than digital.
It Bridges the Gap Between the Online and Offline World
As surprising as it may be, there are people who don’t use the Internet and are detached from technology. It seems impossible in this day and age, but it still holds for many, especially older people. While these people do not have a digital footprint, they are still consumers that you need to reach out to. Otherwise, you could be missing out on a great number of potential customers.
Ways to Integrate Print and Digital Advertising
There are many various types of print advertisements you can experiment with. So the notion that print is a static medium is a myth. Especially today, you can integrate technology into your print advertisements.
To help you get started, here are two ways to integrate your print and digital advertisement:
- QR Codes. One of the easiest and most effective ways to lead people to your website is through QR codes. You can integrate it into your local newspaper advertising or posters to help people learn more about your offer.
- Social Media. For this, you can put your social media icons along with the tags in your printed materials to boost brand awareness. To complement this, it’s important to post engaging content on your online platforms regularly.
Print as a Medium Isn’t Dead
As you’ve seen, there are various reasons why print is still effective in the digital age. There are endless ways that print can work synergistically with other advertising strategies. The key is to be creative and really get in touch with your target audience. Don’t be afraid to experiment. Once you get the hang of it, you’ll start seeing more valuable results for your brand.